How to use a tracking pixel

You can use tracking pixels to collect website visitors into segments and then later target them in the campaign. Using pixels also allows you to send the information about conversions to the AdMachine reports and track conversions there.

There are 2 ways to add a pixel:

  1. Go to the Pixels page and click New pixel. Enter the pixel name, how long the visitor will remain in the segment and the advertiser you create this pixel for. After that the pixel will appear on the Pixels page. To get the code of the pixel you have just created please click Get Code.
  2. Create a new campaign and select Script from the available tracking types. You will see the code you need to upload on the website.

To target visitors you collected in the pixel data segment, please select your pixel under the Available segments - 2nd party data tab.

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