Exchange Specific Guidelines for Native Ads
- Alcohol
- Illegal drugs usage or drug related paraphernalia
- Online pharmacies
- Tobacco
- Firearms, weapons, fireworks, ammunition or explosives
- Gambling (where prohibitied)
- Any activities are unsafe, illegal or dangerous
- Content that defames, misrepresents or contains disparaging remarks about other people, products or companies
- Fake government grants
- Cash advance/payday loan
- PC clean up and software downloads
- Pornographic
- Violent
- Derogatory of any ethnic, racial, gender, religious, professional or age group
- Generally perceived as profane or obscene
- Content that endorses any form of hate
- Websites that contain harmful applications or programs such as viruses, spyware, malware
- Dating services facilitating sexual encounters
- Exploitation or endangerment of minors
- High-risk investments or impossible get-rich-quick schemes
- Illegal subject matter or promotion of illegal activity
- Illicit or digital drugs
- Malware, phishing, or spam
- Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar
- Misleading, inaccurate, or deceitful information
- Online pharmacies
- Poor grammar and misspellings
- Pornography or erotica
- Products or services claiming to predict the future
- Slanderous reports
- Terrorism
- Tobacco or nicotine
- Unauthorized celebrity endorsements
- Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights
- Weapons and explosives
- Alcohol
- Dating sites
- E-cigarettes and vaping products
- Financial services
- Gambling
- Political campaign advertising
- Religion
- Self-improvement products that claim unrealistic outcomes
- Software downloads
- Subscription services
- Supplements
- Sweepstakes or contests
- Weight loss products
- Unmoderated UGC
- Extreme Graphic/Explicit Violence
- Pornography
- Profane Content
- Hate Content
- Under Construction
- Incentivized
- Illegal Content
- Warez
- Spyware/Malware
- Copyright Infringement
- Cigars
- Gambling
- Cocktails/Beer
- Wine
- Religion & Spirituality
- Dating
- Violence
- Obscenity and sexual material
- Alcohol & Tobacco
- Anti or Hateful Speech
- Drugs
- Gambling
- Prostitution
- Content promoting Weapons
- Alcohol beverages
- Illegal drugs or tobacco, including e-cigarettes
- Class-action suits or malpractice claims
- Degrees, diplomas or essays for sale
- Firearms, weapons, ammunition, shooting lessons or certification
- Fireworks or firecrackers
- Gambling and related games, contests or sweepstakes
- Illegal file sharing or hacking services
- Political or religious ads promoting one group over another
- Non-government approved pharmaceuticals and supplements
- Securities, financial services, high-risk investments or business scams
- Information harvesting
- Excessively personal, niche or subscriber-only content
- Content endangers, exploits or is generally inappropriate regarding minors
- Weight loss and skincare products (i.e. Garcinia Cambogia)
- Close up images of body parts, medical conditions, blood or bodily fluids
- Hate, violence, suffering, exploitation or discrimination
- Bigotry, baiting or similar techniques used to promote products, services or offers
- Fear, tragic events, sensitive political or cultural topics leveraged to promote offers or products
- Defames an individual, organization, competitor or group of people
- Sponsored links or other ads as the primary content or where the pages is for the purpose of arbitrage
- Links to low quality content for SEO boosting
- Hidden links or text, links not in context with content or links that redirect traffic to parent company
- Total, partial or suggested nudity
- Sexual descriptions, references, puns or innuendo
- Content that is overtly sexual in nature
- Cannot be classified as G, PG or PG-13
- Escort, prostitution or other sexual services
- Adware, malware, spyware, virus or Trojan horses
- Tech support content (fake system prompts)
- U.S. or Canadian government offers, grants, buildings, documents, officials or symbols
- Law enforcement officials or vehicles promoting unrelated offers
- Illegal Drugs
- Illegal Products or Services
- Gambling
- Firearms
- Porn or any other sexually suggestive Adult Content
- Male or Female Enhancement
- Any copyright or trademark infringement
- Hate or derogatory content against gender, sexual orientation, religion, race, ethnicities, disabilities, medical issues
- Any images or videos that are deemed offensive, graphic, disturbing, or sexually suggestive
- Images with text overlays, except when text is part of the product (books, cereal boxes, etc) or part of images for games and apps
- Pornography and any other adult content
- Firearms
- Drugs
- Alcohol
- Cigarettes
- Misleading goods
- Substances and gadgets, such as:
- Cream/gel/tea/pills/drops for potency
- Boosters, such as Viagra and others
- Breast engorgement
- Diseases:
- Diabetes treatment
- Hypertension treatment
- Hemorrhoids treatment
- Parasites treatment
- Prostatitis treatment
- Podagral, psoriasis, herpes treatment
- etc
- Health and beauty:
- Acne treatment
- Teeth whitening
- Health bracelets
- Substances for hair growth
- Substances for skin/nail care
- Make-up
- Epilators, masseurs, etc.
- Beauty salons and clinks
- Dietary supplements
- Blogs
- Subscriptions (funny videos, games, horoscopes, movies, etc.)
- Gambling
- Lottery
- Casino
- Betting
- Dating services facilitating sexual encounters
- Exploitation or endangerment of minors
- High-risk investments or impossible get-rich-quick schemes
- Illegal subject matter or promotion of illegal activity
- Illicit or digital drugs
- Mail-order bride services
- Malware, phishing or spam
- Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar
- Misleading, inaccurate, or deceitful information
- Online pharmacies
- Poor grammar and misspellings
- Pornography or erotica
- Products or services claiming to predict the future
- Slanderous reports
- Terrorism
- Tobacco or nicotine
- Unauthorized celebrity endorsements
- Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights
- Weapons and explosives
- F-words
- Alcohol
- Dating sites
- E-cigarettes and vaping products
- Financial services
- Gambling
- Political campaign advertising
- Religion
- Self-improvement products
- Software downloads
- Subscription services
- Supplements
- Sweepstakes or contests
- Weight loss products
- No images of women showing too much skin
- No images of deformed joints, ugly nails, etc.
- Content that is illegal, promotes illegal activity or infringes on the legal rights of others. This includes content containing copyrighted material used without authorization, P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement
- Violent, adult, or mature content, pornographic materials
- Defamatory content
- Hacking/cracking content
- Content related to online or offline gambling or betting
- Illicit drugs and drug paraphernalia content, including but not limited to anabolic steroids;
- Sale of alcohol, including beer, wine, and liquor
- Sale of tobacco or tobacco-related products, including but not limited to electronic cigarettes, pipes, bongs, cigarettes, cigars, etc.
- Sale of prescription drugs
- Sale of weapons or ammunition, including by not limited to firearms, firearm components, fighting knives, stun guns
- Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails
Please note your creatives should follow the guidelines provided below.
Technical Requirements
SSP | Image | Title | Description | Brand/ Sponsored by | Other Notes | |
AdBlade | Format: JPG preferred Image size:1200x628px File size: under 2 MB |
Max 25 characters (short description) | Max 100 characters (long description) | N/A | Not all short and long descriptions will appear together on every ad. Please make sure short and long descriptions make sense shown alone or together | |
AdsKeeper | Format: JPEG, PNG | Max 65 characters. Each word in the title should be capitalized | Max 70 characters. Only the first letter should be capitalized |
N/A | Title and advertising text should be both grammatically correct, unique and stylistically consistent | |
Adyoulike | Landscape, 1800px (min) Format: JPEG, PNG File size: 100MB (max) Tips: Image should be a raw file with no text, no logo |
Max 60 characters with spaces | Max 200 characters with spaces | N/A | Call to action: Max 60 characters with spaces | |
Avocarrot | Min width: 300, min height: 250 Format: JPEG, PNG N/A N/A |
N/A | N/A | Icon image - min width: 50, min height: 50 | N/A | |
Disqus | Ideal landscape aspect ratio of 4:3 Original source image of 640 x 480 or larger No animated GIFs |
Max 50 characters | Max 175 characters 3 lines |
Sponsored by: max 15 characters | N/A | |
MGID | Format: png, jpg, jpeg Image size: 492x328 (min) File size: 5 MB (max) |
Max 65 characters Each word in the title should be capitalized. |
Max 70 characters. Only the first letter should be capitalized |
N/A | Title and advertising text should be both grammatically correct, unique and stylistically consistent | |
NativeAds | Image size: min 400x400 px, max 1200x627 px Format: JPG, PNG, or non-GIF formats File size: up to 3.5MB |
The initial word and all major words must be capitalized | N/A | Brand names must follow correct grammar and formatting structure. All initial letters should be capitalized | N/A | |
Polymorph | Image size: min 640×480 px Format: JPG, PNG |
Min 32, max 30 characters with spaces | Max 200 characters | Min 0 characters | N/A | |
SmartyAds | Image size: 600x314px (min) 1200x627px (max) | Max 40 characters | Max 30 characters | Sponsored by: max 25 characters | N/A | |
TripleLift | No text on the image Format: JPEG, PNG Image size: 300x300px (min), best size - 1200x1200px File size: 1 MB (max) |
Max 30 characters with spaces | Max 200 characters with spaces | N/A | No image in the Logo field | |
Engageya | Image: Min width: 400, min height: 377. No text or call to action buttons | Up to 72 characters, including spaces | Brand name: up to 30 characters |
Content Requirements
SSP | Prohibited Content | Restricted Content | ||||||
AdBlade |
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N/A | ||||||
Adskeeper |
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Adyoulike, Disqus, SmartyAds, TripleLift |
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Avocarrot |
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N/A | ||||||
NativeAds | A. Prohibited products, services or offers: B. Hateful, defamatory or offensive content: C. Spam content: D. Sexually explicit or R-rated content: E. Malware: F. Government or law enforcement related content: |
N/A | ||||||
Polymorph | A. Prohibited Content: |
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MarketGID |
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MGID |
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Engageya |
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AdMixer |
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