Exchange Specific Guidelines for Native Ads

Please note your creatives should follow the guidelines provided below.

Technical Requirements

SSP	Image	Title	Description	Brand/ Sponsored by	Other Notes
AdBlade	Format: JPG preferred  Image size:1200x628px  File size: under 2 MB	Max 25 characters (short description)	Max 100 characters (long description)	N/A	Not all short and long descriptions will appear together on every ad. Please make sure short and long descriptions make sense shown alone or together
AdsKeeper	Format: JPEG, PNG	Max 65 characters. Each word in the title should be capitalized	Max 70 characters.   Only the first letter should be capitalized	N/A	Title and advertising text should be both grammatically correct, unique and stylistically consistent
Adyoulike	Landscape, 1800px (min)  Format: JPEG, PNG  File size: 100MB (max)  Tips: Image should be a raw file with no text, no logo	Max 60 characters with spaces	Max 200 characters with spaces	N/A	Call to action: Max 60 characters with spaces
Avocarrot	Min width: 300, min height: 250  Format: JPEG, PNG  N/A  N/A	N/A	N/A	Icon image - min width: 50, min height: 50	N/A
Disqus	Ideal landscape aspect ratio of 4:3  Original source image of 640 x 480 or larger  No animated GIFs	Max 50 characters	Max 175 characters  3 lines	Sponsored by: max 15 characters	N/A
MGID	Format: png, jpg, jpeg     Image size: 492x328 (min)  File size: 5 MB (max)	Max 65 characters  Each word in the title should be capitalized.	Max 70 characters.   Only the first letter should be capitalized	N/A	Title and advertising text should be both grammatically correct, unique and stylistically consistent
NativeAds	Image size: min 400x400 px, max 1200x627 px  Format: JPG, PNG, or non-GIF formats  File size: up to 3.5MB	The initial word and all major words must be capitalized	N/A	Brand names must follow correct grammar and formatting structure. All initial letters should be capitalized	N/A
Polymorph	Image size: min 640×480 px  Format: JPG, PNG	Min 32, max 30 characters with spaces	Max 200 characters	Min 0 characters	N/A
SmartyAds	Image size: 600x314px (min) 1200x627px (max)	Max 40 characters	Max 30 characters	Sponsored by: max 25 characters	N/A
TripleLift	No text on the image  Format: JPEG, PNG Image size: 300x300px (min), best size - 1200x1200px File size: 1 MB (max)	Max 30 characters with spaces	Max 200 characters with spaces	N/A	No image in the Logo field
Engageya	Image: Min width: 400, min height: 377. No text or call to action buttons		Up to 72 characters, including spaces	Brand name: up to 30 characters

Content Requirements

SSP	Prohibited Content						Restricted Content
AdBlade	Alcohol  Illegal drugs usage or drug related paraphernalia  Online pharmacies  Tobacco  Firearms, weapons, fireworks, ammunition or explosives  Gambling (where prohibitied)  Any activities are unsafe, illegal or dangerous  Content that defames, misrepresents or contains disparaging remarks about other people, products or companies  Fake government grants  Cash advance/payday loan  PC clean up and software downloads  Pornographic  Violent  Derogatory of any ethnic, racial, gender, religious, professional or age group  Generally perceived as profane or obscene  Content that endorses any form of hate  Websites that contain harmful applications or programs such as viruses, spyware, malware						N/A
Adskeeper	Dating services facilitating sexual encounters  Exploitation or endangerment of minors  High-risk investments or impossible get-rich-quick schemes  Illegal subject matter or promotion of illegal activity  Illicit or digital drugs  Malware, phishing, or spam  Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar  Misleading, inaccurate, or deceitful information  Online pharmacies  Poor grammar and misspellings  Pornography or erotica  Products or services claiming to predict the future  Slanderous reports  Terrorism  Tobacco or nicotine  Unauthorized celebrity endorsements  Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights  Weapons and explosives						Alcohol  Dating sites  E-cigarettes and vaping products  Financial services  Gambling  Political campaign advertising  Religion  Self-improvement products that claim unrealistic outcomes  Software downloads  Subscription services  Supplements  Sweepstakes or contests  Weight loss products
Adyoulike, Disqus, SmartyAds, TripleLift	Unmoderated UGC Extreme Graphic/Explicit Violence Pornography Profane Content Hate Content Under Construction Incentivized Illegal Content  Warez Spyware/Malware Copyright Infringement Cigars Gambling						Cocktails/Beer Wine Religion & Spirituality Dating
Avocarrot	Violence Obscenity and sexual material Alcohol & Tobacco Anti or Hateful Speech Drugs Gambling Prostitution Content promoting Weapons						N/A
NativeAds	A. Prohibited products, services or offers:     Alcohol beverages  Illegal drugs or tobacco, including e-cigarettes  Class-action suits or malpractice claims  Degrees, diplomas or essays for sale  Firearms, weapons, ammunition, shooting lessons or certification  Fireworks or firecrackers  Gambling and related games, contests or sweepstakes  Illegal file sharing or hacking services  Political or religious ads promoting one group over another  Non-government approved pharmaceuticals and supplements  Securities, financial services, high-risk investments or business scams  Information harvesting  Excessively personal, niche or subscriber-only content  Content endangers, exploits or is generally inappropriate regarding minors  Weight loss and skincare products (i.e. Garcinia Cambogia)  B. Hateful, defamatory or offensive content: Close up images of body parts, medical conditions, blood or bodily fluids  Hate, violence, suffering, exploitation or discrimination  Bigotry, baiting or similar techniques used to promote products, services or offers  Fear, tragic events, sensitive political or cultural topics leveraged to promote offers or products  Defames an individual, organization, competitor or group of people     C. Spam content:  Sponsored links or other ads as the primary content or where the pages is for the purpose of arbitrage  Links to low quality content for SEO boosting  Hidden links or text, links not in context with content or links that redirect traffic to parent company  D. Sexually explicit or R-rated content:      Total, partial or suggested nudity  Sexual descriptions, references, puns or innuendo  Content that is overtly sexual in nature  Cannot be classified as G, PG or PG-13  Escort, prostitution or other sexual services  E. Malware:  Adware, malware, spyware, virus or Trojan horses  Tech support content (fake system prompts)  F. Government or law enforcement related content:      U.S. or Canadian government offers, grants, buildings, documents, officials or symbols  Law enforcement officials or vehicles promoting unrelated offers						N/A
Polymorph	A. Prohibited Content: Illegal Drugs Illegal Products or Services Gambling Firearms Porn or any other sexually suggestive Adult Content Male or Female Enhancement Any copyright or trademark infringement Hate or derogatory content against gender, sexual orientation, religion, race, ethnicities, disabilities, medical issues B. Prohibited Image & Video: Any images or videos that are deemed offensive, graphic, disturbing, or sexually suggestive Images with text overlays, except when text is part of the product (books, cereal boxes, etc) or part of images for games and apps
MarketGID	Pornography and any other adult content Firearms Drugs Alcohol Cigarettes Misleading goods Substances and gadgets, such as: Cream/gel/tea/pills/drops for potency Boosters, such as Viagra and others Breast engorgement Diseases: Diabetes treatment Hypertension treatment Hemorrhoids treatment Parasites treatment Prostatitis treatment Podagral, psoriasis, herpes treatment etc Health and beauty: Acne treatment Teeth whitening Health bracelets Substances for hair growth Substances for skin/nail care Make-up Epilators, masseurs, etc. Beauty salons and clinks Dietary supplements Blogs Subscriptions (funny videos, games, horoscopes, movies, etc.) Gambling Lottery Casino Betting
MGID	Dating services facilitating sexual encounters Exploitation or endangerment of minors High-risk investments or impossible get-rich-quick schemes Illegal subject matter or promotion of illegal activity Illicit or digital drugs Mail-order bride services Malware, phishing or spam Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar Misleading, inaccurate, or deceitful information Online pharmacies Poor grammar and misspellings Pornography or erotica Products or services claiming to predict the future Slanderous reports Terrorism Tobacco or nicotine Unauthorized celebrity endorsements Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights Weapons and explosives F-words						Alcohol Dating sites E-cigarettes and vaping products Financial services Gambling Political campaign advertising Religion Self-improvement products Software downloads Subscription services Supplements Sweepstakes or contests Weight loss products
Engageya	No images of women showing too much skin No images of deformed joints, ugly nails, etc.
AdMixer	Content that is illegal, promotes illegal activity or infringes on the legal rights of others. This includes content containing copyrighted material used without authorization, P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement Violent, adult, or mature content, pornographic materials Defamatory content Hacking/cracking content Content related to online or offline gambling or betting Illicit drugs and drug paraphernalia content, including but not limited to anabolic steroids; Sale of alcohol, including beer, wine, and liquor Sale of tobacco or tobacco-related products, including but not limited to electronic cigarettes, pipes, bongs, cigarettes, cigars, etc. Sale of prescription drugs Sale of weapons or ammunition, including by not limited to firearms, firearm components, fighting knives, stun guns Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails