Exchange Specific Guidelines for Native Ads

        Please note your creatives should follow the guidelines provided below.

        Technical Requirements

        SSP Image Title Description Brand/ Sponsored by Other Notes 
        AdBlade Format: JPG preferred 
        Image size:1200x628px 
        File size: under 2 MB
        Max 25 characters (short description) Max 100 characters (long description) N/A Not all short and long descriptions will appear together on every ad. Please make sure short and long descriptions make sense shown alone or together
        AdsKeeper  Format: JPEG, PNG Max 65 characters. Each word in the title should be capitalized Max 70 characters.  
        Only the first letter should be capitalized
        N/A Title and advertising text should be both grammatically correct, unique and stylistically consistent
        Adyoulike Landscape, 1800px (min) 
        Format: JPEG, PNG 
        File size: 100MB (max) 
        Tips: Image should be a raw file with no text, no logo
        Max 60 characters with spaces Max 200 characters with spaces N/A Call to action: Max 60 characters with spaces
        Avocarrot Min width: 300, min height: 250 
        Format: JPEG, PNG 
        N/A 
        N/A
        N/A N/A Icon image - min width: 50, min height: 50 N/A
        Disqus Ideal landscape aspect ratio of 4:3 
        Original source image of 640 x 480 or larger 
        No animated GIFs
        Max 50 characters Max 175 characters 
        3 lines
        Sponsored by: max 15 characters N/A
        MGID Format: png, jpg, jpeg    
        Image size: 492x328 (min) 
        File size: 5 MB (max)
        Max 65 characters 
        Each word in the title should be capitalized.
        Max 70 characters.  
        Only the first letter should be capitalized 
        N/A Title and advertising text should be both grammatically correct, unique and stylistically consistent
        NativeAds Image size: min 400x400 px, max 1200x627 px 
        Format: JPG, PNG, or non-GIF formats 
        File size: up to 3.5MB
        The initial word and all major words must be capitalized  N/A Brand names must follow correct grammar and formatting structure. All initial letters should be capitalized  N/A
        Polymorph Image size: min 640×480 px 
        Format: JPG, PNG 
        Min 32, max 30 characters with spaces Max 200 characters Min 0 characters N/A
        SmartyAds  Image size: 600x314px (min) 1200x627px (max) Max 40 characters Max 30 characters Sponsored by: max 25 characters N/A
        TripleLift No text on the image 
        Format: JPEG, PNG Image size: 300x300px (min), best size - 1200x1200px File size: 1 MB (max)
        Max 30 characters with spaces Max 200 characters with spaces N/A No image in the Logo field
        Engageya Image: Min width: 400, min height: 377. No text or call to action buttons   Up to 72 characters, including spaces Brand name: up to 30 characters    

        Content Requirements

        SSP Prohibited Content Restricted Content
        AdBlade
        • Alcohol 
        • Illegal drugs usage or drug related paraphernalia 
        • Online pharmacies 
        • Tobacco 
        • Firearms, weapons, fireworks, ammunition or explosives 
        • Gambling (where prohibitied) 
        • Any activities are unsafe, illegal or dangerous 
        • Content that defames, misrepresents or contains disparaging remarks about other people, products or companies 
        • Fake government grants 
        • Cash advance/payday loan 
        • PC clean up and software downloads 
        • Pornographic 
        • Violent 
        • Derogatory of any ethnic, racial, gender, religious, professional or age group 
        • Generally perceived as profane or obscene 
        • Content that endorses any form of hate 
        • Websites that contain harmful applications or programs such as viruses, spyware, malware
        N/A
        Adskeeper
        • Dating services facilitating sexual encounters 
        • Exploitation or endangerment of minors 
        • High-risk investments or impossible get-rich-quick schemes 
        • Illegal subject matter or promotion of illegal activity 
        • Illicit or digital drugs 
        • Malware, phishing, or spam 
        • Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar 
        • Misleading, inaccurate, or deceitful information 
        • Online pharmacies 
        • Poor grammar and misspellings 
        • Pornography or erotica 
        • Products or services claiming to predict the future 
        • Slanderous reports 
        • Terrorism 
        • Tobacco or nicotine 
        • Unauthorized celebrity endorsements 
        • Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights 
        • Weapons and explosives
        • Alcohol 
        • Dating sites 
        • E-cigarettes and vaping products 
        • Financial services 
        • Gambling 
        • Political campaign advertising 
        • Religion 
        • Self-improvement products that claim unrealistic outcomes 
        • Software downloads 
        • Subscription services 
        • Supplements 
        • Sweepstakes or contests 
        • Weight loss products
        Adyoulike, Disqus, SmartyAds, TripleLift
        • Unmoderated UGC
        • Extreme Graphic/Explicit Violence
        • Pornography
        • Profane Content
        • Hate Content
        • Under Construction
        • Incentivized
        • Illegal Content 
        • Warez
        • Spyware/Malware
        • Copyright Infringement
        • Cigars
        • Gambling
        • Cocktails/Beer
        • Wine
        • Religion & Spirituality
        • Dating
        Avocarrot
        • Violence
        • Obscenity and sexual material
        • Alcohol & Tobacco
        • Anti or Hateful Speech
        • Drugs
        • Gambling
        • Prostitution
        • Content promoting Weapons
        N/A
        NativeAds A. Prohibited products, services or offers:    
        • Alcohol beverages 
        • Illegal drugs or tobacco, including e-cigarettes 
        • Class-action suits or malpractice claims 
        • Degrees, diplomas or essays for sale 
        • Firearms, weapons, ammunition, shooting lessons or certification 
        • Fireworks or firecrackers 
        • Gambling and related games, contests or sweepstakes 
        • Illegal file sharing or hacking services 
        • Political or religious ads promoting one group over another 
        • Non-government approved pharmaceuticals and supplements 
        • Securities, financial services, high-risk investments or business scams 
        • Information harvesting 
        • Excessively personal, niche or subscriber-only content 
        • Content endangers, exploits or is generally inappropriate regarding minors 
        • Weight loss and skincare products (i.e. Garcinia Cambogia) 

        B. Hateful, defamatory or offensive content:
        • Close up images of body parts, medical conditions, blood or bodily fluids 
        • Hate, violence, suffering, exploitation or discrimination 
        • Bigotry, baiting or similar techniques used to promote products, services or offers 
        • Fear, tragic events, sensitive political or cultural topics leveraged to promote offers or products 
        • Defames an individual, organization, competitor or group of people    

        C. Spam content: 

        • Sponsored links or other ads as the primary content or where the pages is for the purpose of arbitrage 
        • Links to low quality content for SEO boosting 
        • Hidden links or text, links not in context with content or links that redirect traffic to parent company 

        D. Sexually explicit or R-rated content:   
         
        • Total, partial or suggested nudity 
        • Sexual descriptions, references, puns or innuendo 
        • Content that is overtly sexual in nature 
        • Cannot be classified as G, PG or PG-13 
        • Escort, prostitution or other sexual services 

        E. Malware: 
        • Adware, malware, spyware, virus or Trojan horses 
        • Tech support content (fake system prompts) 

        F. Government or law enforcement related content:     

        • U.S. or Canadian government offers, grants, buildings, documents, officials or symbols 
        • Law enforcement officials or vehicles promoting unrelated offers
        N/A
        Polymorph A. Prohibited Content:
        • Illegal Drugs
        • Illegal Products or Services
        • Gambling
        • Firearms
        • Porn or any other sexually suggestive Adult Content
        • Male or Female Enhancement
        • Any copyright or trademark infringement
        • Hate or derogatory content against gender, sexual orientation, religion, race, ethnicities, disabilities, medical issues
        B. Prohibited Image & Video:
        • Any images or videos that are deemed offensive, graphic, disturbing, or sexually suggestive
        • Images with text overlays, except when text is part of the product (books, cereal boxes, etc) or part of images for games and apps
        MarketGID
        • Pornography and any other adult content
        • Firearms
        • Drugs
        • Alcohol
        • Cigarettes
        • Misleading goods
        • Substances and gadgets, such as:
          • Cream/gel/tea/pills/drops for potency
          • Boosters, such as Viagra and others
          • Breast engorgement
        • Diseases:
          • Diabetes treatment
          • Hypertension treatment
          • Hemorrhoids treatment
          • Parasites treatment
          • Prostatitis treatment
          • Podagral, psoriasis, herpes treatment
          • etc
        • Health and beauty:
          • Acne treatment
          • Teeth whitening
          • Health bracelets
          • Substances for hair growth
          • Substances for skin/nail care
          • Make-up
          • Epilators, masseurs, etc.
          • Beauty salons and clinks
          • Dietary supplements
        • Blogs
        • Subscriptions (funny videos, games, horoscopes, movies, etc.)
        • Gambling
          • Lottery
          • Casino
          • Betting
        MGID
        • Dating services facilitating sexual encounters
        • Exploitation or endangerment of minors
        • High-risk investments or impossible get-rich-quick schemes
        • Illegal subject matter or promotion of illegal activity
        • Illicit or digital drugs
        • Mail-order bride services
        • Malware, phishing or spam
        • Material that is abusive, discriminatory, exploitative, harassing, hateful, intolerant, obscene, offensive, threatening, violent, or vulgar
        • Misleading, inaccurate, or deceitful information
        • Online pharmacies
        • Poor grammar and misspellings
        • Pornography or erotica
        • Products or services claiming to predict the future
        • Slanderous reports
        • Terrorism
        • Tobacco or nicotine
        • Unauthorized celebrity endorsements
        • Violating third party rights: copyright, trademark, privacy, publicity, or other personal or proprietary rights
        • Weapons and explosives
        • F-words

        • Alcohol
        • Dating sites
        • E-cigarettes and vaping products
        • Financial services
        • Gambling
        • Political campaign advertising
        • Religion
        • Self-improvement products
        • Software downloads
        • Subscription services
        • Supplements
        • Sweepstakes or contests
        • Weight loss products


        Engageya
        • No images of women showing too much skin
        • No images of deformed joints, ugly nails, etc.
        AdMixer
        • Content that is illegal, promotes illegal activity or infringes on the legal rights of others. This includes content containing copyrighted material used without authorization, P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement
        • Violent, adult, or mature content, pornographic materials
        • Defamatory content
        • Hacking/cracking content
        • Content related to online or offline gambling or betting
        • Illicit drugs and drug paraphernalia content, including but not limited to anabolic steroids;
        • Sale of alcohol, including beer, wine, and liquor
        • Sale of tobacco or tobacco-related products, including but not limited to electronic cigarettes, pipes, bongs, cigarettes, cigars, etc.
        • Sale of prescription drugs
        • Sale of weapons or ammunition, including by not limited to firearms, firearm components, fighting knives, stun guns
        • Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails

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